Zipper 4

Fully utilize your solo time

When Eric Pokorny first donned the green apron at Starbucks 27 years ago, he was a new barista, unsure where the journey would take him. Now, as a Media Content Manager at is Starbucks, Eric is responsible for producing and distributing video and photography.

Share your experience

Earned media value (EMV) is a measurement you can use to track the results and ROI of your marketing and public relations (PR) efforts.Metric focuses on the attention your brand gets from third-party media, such as:

• Customer reviews and testimonials
• Social media mentions and shares
• Influencer posts and stories
• News and magazine articles

Earned media refers any third-party mentions or features your brand receives include organically  owned or paid media that your company.

Include yourself

Customer reviews are much more valuable than you might think. Over 90% of people look up reviews before deciding what to buy. That means nine out of 10 of your customers want to hear what others think of your products and services before making a purchase.

The type and number of reviews your business gets can also affect how customers perceive your brand. For example, more reviews often mean more sales

Do things differently

1. Conduct presentations and meetings from within your CRM Organize webinars.
2. Attend to leads and get webinar reports all within your CRM a session.
3. High-quality screen sharing. Keep everyone on the same page even on the go.
4. Please contact our friendly support team, and we’ll gladly help you out.

"Sappho Construction did an amazing job on our new home. They were professional, efficient. They went above and beyond to make sure that we were happy with the results. We would highly recommend them."

When Eric Pokorny first donned the green apron at Starbucks 27 years ago, he was a new barista, unsure where the journey would take him. Now, as a Media Content Manager at is Starbucks, Eric is responsible for producing and distributing video and photography.